The second wave of the communication offensive #richtiggemacht was launched on 30.10.2019. A total of nine testimonials specifically address young people aged between 16 and 20 in short video messages on the social networks Facebook, Instagram and YouTube.Thanks to the great success last winter, the Federal Ministry of Economic Affairs and Energy is continuing the communication offensive this year.
As of 10.11.2019, the short videos had been viewed around 800,000 times and 24,000 visits were reached on the info portal #richtiggemacht.
The comprehensive range of information on vocational training in tourism has been supplemented once again. There are also links to important points of contact and job boards.#richtiggemacht thus includes relevant information from industry associations and organisations that have made an important contribution to designing this communication offensive.
Testimonials will continue until 30.11.2019, the information portal will also continue to be available. neusta Grafenstein is responsible for the concept, design and programming of the campaign and the information portal #richtiggemacht.