Public relations
Strategy & consulting
Workshops
E-learning
Analytics and performance measurement
Public relations
Social media and influencer marketing
Classic advertising
Content marketing
Digital marketing
Trade fairs and events
Destination.one
Hardware for destinations
Hosting
Requirements management
Experience design
Content management systems
CRM systems
Individual software development
Technologies
Inspire people
and make new contacts
with workshops, roadshows, conferences,
congresses and events.
Successful media collaborations and press trips, conferences and events on personal relationships with editors and journalists.
Performance review with coordinated media control online and offline
Better visibility of destinations and tourism companies in all relevant media through media-specific preparation of content for print, online, radio and TV
Social media and influencer marketing
Successful social media appearances for Facebook, Instagram, Pinterest, YouTube, Snapchat and TikTok through comprehensive concepts and content that inspire
Content marketing
360° storytelling through management and production of text, image, video, audio, AR and VR content from a single source.
High-quality tourism media for destinations and tourism companies (e.g.: print magazines, brochures, e-magazines, destination.travelstory)
Your messages across all channels through comprehensive content strategies, targeted editorial and sales plans.
Digital marketing
More visitors, bookings and interaction through performance-oriented campaigns and advertising materials (e.g. social advertising, display campaigns, SEA or digital out of home)
Improved ranking through well-founded SEO strategies
B2B marketing:
Representation of destinations and service providers on all European markets.
Planned increase of the bookable offer via all channels in cooperation with tour operators, OTAs and other booking platforms
Improvement in accessibility of destination by increasing available bus, train and flight capacities
Improvement in destination knowledge through training courses, familiarisation tours, e-learning courses with operators and OTAs.
Improvement in knowledge of source markets through training and workshops, capacity building
Product development in particular for sustainable, community-based tourism
Strategy & consulting:
Better basis for decision-making and processes through business intelligence, market and competitor analyses, big data and data science
Sustainable brand development through strategic brand management based on brand steering wheel and other tools. Development of products for credible and relevant brand experiences
Targeted and success-oriented marketing through comprehensive concepts for tourism. Cooperative creation of digitalisation, sales, refinancing, communication, PR and content strategies
Workshops:
Topics include: digital transformation, agile methods, digital campaigns, social media marketing, content marketing, positioning, website optimisation, analytics. We conduct our workshops online as well as offline. Always in a relaxed atmosphere and as equals
E-learning:
Conception, didactic preparation of content, software development and gamification for optimal learning success
Analytics and performance measurement:
Capturing, evaluating and optimising communication and campaign success through intelligent tag management, Google and Facebook analytics. Setting up custom dashboards for meaningful reporting
destination.one
Other products: destination.travelstory (e-magazine, blog), destination.city (website for a small budget), destination.welcome (guest information on site), destination.cms (gets the best for destinations out of the CMS Typo3), destination.base (..?), destination.bot (Amazon Alexa Skill)
Effective presence throughout the entire customer journey through a homogeneous data base (destination.data), open-data technology (open.destination.one) and guest-centred user interface (destination.pages+)
Hardware for destinations
Digitally access touchpoints in the destination with destination.kiosk (information panels for indoor and outdoor areas) and destination.box (turns your TV or info screen into a multimedia guest information point)
Hosting
Provide secured, highly accessible and GDPR-compliant data with hosting, cloud services and sharepoints via servers at German locations
Experience design
Specifically increase the conversion of web applications through user-centric interaction design (UI, UX, persona models, customer journey and touchpoint analysis, email design)
Content management systems
Better manage content and display it in an SEO-compliant manner, e.g. with Typo3, WordPress, Redaxo, Pimcore
CRM systems
Generate and supervise leads in a targeted manner through professional customer relationship marketing, e.g. with Salesforce, Microsoft Dynamics, HubSpot or Zoho
Individual software development
Custom-fit software solutions such as websites, landing pages, e-learning, content hubs, apps and mobile solutions according to your needs