Texts, photos, image galleries and videos appear specially prepared in this high-quality scrollytelling format - without the need to install an app. The magazine's articles are optimally displayed via all common internet browsers as well as on all tablets and smartphones with Android and iOS. The new Singapore eMagazine offers a modern layout like a high-quality print magazine. The high proportion of images and the full-screen layout as well as the intuitive usage concept ensure a unique, immersive reading experience. All stories are prepared on the basis of current web standards and are thus fully indexable by search engines. Special care was taken in photo editing and text creation to present users with an ideal mix of entertainment, travel inspiration and information. Search engine optimisation ensures optimal findability and numerous visitors. The integration of Google Tag Manager, Analytics and Search Console enables a detailed measurement of success, the identification of the most important content and further optimisation based on this.